Brand kit

The foundation everything else reads from.

:hax-design: What it is

A complete visual identity - logo, palette, type system and supporting elements - delivered as a kit that everything else you get from us reads from. Your identity is the foundation the deck and the website derive from, which is why nothing downstream is ever retyped by hand.

Many teams joining HAX are early and have not invested in visual identity yet. The programme is the moment to fix that, before the fundraise rather than during it.

:hax-list: How it works

You complete the branding exercise. It is the single input everything downstream derives from, so it is worth an unhurried hour: → Branding brief
We research. Your market, your peers, and the material you already have.
We come back with breadth. Three to five distinct directions with palettes, type pairings and logo leads - not one polished guess.
You converge. You pick a direction. This is the most consequential decision in the engagement, and it is recorded, so every later asset traces back to it.
We refine. Iteration on the chosen route until it is right.
We deliver. Both packages, and the kit becomes the source the deck and the site read from.

:hax-info: Worth knowing

A name change restarts the work

One decision-maker, please

Breadth first is deliberate

:hax-assets: What you get

Two packages.

Master archive - editable sources, every logo variant and format. Your long-term original: store it, do not work out of it.
Web staged package - a live page showing the identity with everything downloadable. The link you send to a designer, an agency or a new hire.

Inside both: the logo in colour, mono and solid variants for light and dark grounds, an icon-only mark for avatars and favicons, the palette, the type system and the supporting elements.

The kit is machine-readable, so you can keep producing on-brand material after the programme - see

→ Extending your kit with AI

:hax-calendar: How long

4-6 weeks from the completed exercise to delivery.

Hard deadlines are scheduled backwards from the date, so tell us early.

:hax-telegram: What we need from you

The branding exercise, filled properly.
Any existing logo files, ideally as vectors.
One decision-maker who can choose a direction and stay with it.

→ Branding brief

:hax-hardware: Which tools

You need none of these to use what we deliver.

Figma - design and iteration.
Illustrator - logo and vector construction.
Self-contained web packages - the kit is a folder that opens in any browser.